Some may argue and say "Hmmm...fraud. PR. Is there a difference?" You know who you are. But really, do you think this practice of creating a false impression to bolster public image and reputation is ethical? Wouldn't it be better to try to actually position your business via real networking and marketing? I would think that establishing real relationships with companies which are deemed as valuable to their position in China and beyond would be more practical, not to mention, ethical and would in fact bring REAL rewards. I have to wonder how this works, especially if this is a new trend in China. If everyone uses this as a viable marketing strategy, then how can you trust your suppliers, your competitors etc?
As I said, it was a pretty interesting segment.
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3 comments:
This is like resume padding. We get upset when people invent Universities from which they got their Masters or PHd and this is no different. Maybe in the cut-throat business world, this may be an acceptable practice, but as you say, hoe can you trust a company that is willing to go to such lengths to create a false impression, so that they can get your trust.
By the way, I am also a huge fan of all things BBC, in fact I listen to a lot of their Britain specific podcasts, but still enjoy them immensely.
OMG what madness! Speaks volumes about the level of how deep self-lothing runs in certain cultures.
This is fraud and has nothing to do with PR, and it's a pity they didn't consider investing in their product so that it would be strong enough to speak for itself.
I agree with all of the above! Really dirty business.
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