Return of a PR Superstar

I must first apologise to everyone for being such a bad host. I have been beyond busy and the blog was a victim of my new life.

But I promised that 2011 would see me doing much better so please accept my apologies and give me another chance!

I guess I should tell you that I am now a full time Masters student in London - in what else? Communications (with a lot of Marketing as well). I have been here since September - hence the date of the last post. It has been a maddening pace. Maddening. The transition from corporate lush to library-beating student was not that traumatic - mainly because I was not a corporate lush. Part of any good employee's job function should be to constantly stay in the loop with the latest trends and developments in their field. This blog allowed me to explore some of these trends and to meet people who allowed me to see what they were doing in their roles, in their countries. So getting into a formal setting where we were being taught about what's happening - not that much of a stretch.

I have been learning a lot and often, contributed much more. Having job experience - and not just summer job experience - but considerable and hefty real-life corporate experience, has made this even more illuminating, because you can start applying stuff in your mind to real life experiences.

It's almost dissertation time and I am leaning towards a dissertation on sponsorship, but being the social media maven that I am, I want to maybe look at it from that angle. Suggestions?

My 2011 resolution is to be a better communications blogger. That sentence in itself is a bit of a contradiction. By way of being a communicator, this should be a non-issue. But sometimes life just gets in the way. I hope to see you guys more often this time around.

Happy New Year and welcome back to me!
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